5 Simple Steps to Small Business Success on the Internet!
For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.
Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in a business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.
Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?
Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:
* Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.
* Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.
* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
* Customized search engine optimization services, based upon individual needs and goals.
However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.
The Five Steps to Success:
To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company. Consulting: Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.
Website Design: After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.
Website Development: The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.
Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.
Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.
A Digital World Has Come
The Internet has been around for sometime but its popularity started a little more than five years ago as more people gains access to public domain. As more Americans engage in online activities such as gaming, surfing, communicating with relatives and friends, and stock brokering, new companies are created. Now you have companies offering web design, web development, website hosting and SEO services. Aside from this, our age is growing up to careers like graphic design and web designers, types of work, which were inconceivable a decade ago.
Now you may be asking: What sort of work do these new companies engage in? Web development is the general term used to refer to all the activities I mentioned about. Any activity related to the creation of a website can be categorized under this term. Some professionals, however, insists that web development refers more to the technical side such as coding and networking.
Webdesign services are involved with the layout of a website. The web design is the first thing people notice when they visit a page. It is also one of the major factors considered by repeat visitors. There are four aspects of design: the content (basically this is the information on the site), the usability (the functions and features of the website), the appearance (should be enticing to readers0 and lastly, the visibility (people must be able to find your site!). The main goal of a good website designer is to make information readily available to his readers in a form that is very easy to understand.
SEO services are basically a marketing strategy used by sites to get more traffic, or in laymen’s terms, to get people to visit their sites. Say for example a person goes to Google and types in SEO, they should be able to find sites relating to search engine optimization and the those sites at the top of the list has the highest page rank, meaning, these are the sites which is visited most often. There are other websites which are not indexed or listed in Google, MSN or Yahoo. This means that unless you know the website’s name, no one will get to visit that site. To make your site popular, you need to build links to your site, and this is what companies engaged in SEO does.
Now, let’s talk about something less technical. Did you know that more people are spending more time with the internet than watching TV, reading the papers and listening to the radio? For one, you can do all these three things while sitting in front of your laptop. Now you no longer need a Tivo or a subscription to the local paper because now, you can get anything from the web for free! You can now do your shopping online; you can even gamble or take out loans from the internet. Aside from this, work is no longer confined to the office. When you need to beat a deadline, the internet gives best solution – bring your work home and let your VPN put you right back to work!
Surely, we are entering a new world – one where everything has its virtual counterpart. From teachers to bankers, friends and dates, everything we need is now online. But how has this affected our society today? In a study of 4,000 respondents, it was reported that internet usage was averaging at 2-5 hours a week while those in the extremes spend more than 10 hours in front of their computers. This has caused the 15% decline in social activities and another 25% who are spending lesser hours in talking to their friends or their families. Truly, this world has become a digital world of conveniences, and a world where people are losing contact with their social environment.